The Benefits of Targeting Mixed Use Commercial Real Estate

Property / Commercial Lines

April 21, 2020 1 minute read

Focus on Lucrative Main St. Businesses
Christal Fleishman

Posted by Christal Fleishman

Due to a lack of commercial land, and the avoidance of urban sprawl, mixed-use commercial space has become the norm in small towns throughout New England and the Northeast. These buildings provide ample opportunity for business owners, renters and independent insurance agencies. 

Mixed-use commercial space creates a lucrative opportunity for agents because this property is typically higher risk then traditional property. Because of the risk, it requires a policy that may come from an excess and surplus market. Additionally, that risk requires a higher premium due to various exposures. 

So how do you build this property into your portfolio? Who can you target to drive more of this business? We recommend reaching out to commercial developers and commercial contractors. If they do not currently have something to insure, they will likely direct you to a few potential clients. When reaching out, be brief and outline the benefits of your coverage up front. They take recommendations seriously and value their reputation among their peers and professional connections. 

It may be very tempting to go after a big array of mixed-use commercial space; however, there are some drawbacks to these properties. It's common for client's to misrepresent the types of businesses that are using the space, especially on the first floor where shops and services typically operate.  Be sure you're asking detailed questions about the operations and dwellings on the premises. Google search the property and look for anything that may look out of place. You may even consider calling the commercial businesses that may be currently operating within the property. 

Whether you're insuring a space with a bodega or a bicycle shop, we can help you determine if your next mixed-use commercial risk is the right fit for your agency. We have experience with these tricky properties and look forward to working with you to increase your commercial real-estate book. If you have any questions, don't hesitate to call 1-800-548-4301 or email

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