Classes to Target During the Coronavirus Pandemic

Commercial Lines / marketing

March 25, 2020 2 minute read

Christal Fleishman

Posted by Christal Fleishman

COVID-19, also coined Coronavirus, has rocked the insurance industry. Independent agents have been left to wonder how they're going to continue to drive business and stay afloat, let alone profitable. In this post, we've outline some target business types that are going to continue operating during the pandemic. These classes may also see an uptick in sales due to the supply and demand nature of their products and services. 

Grocery Chains, Dollar Stores and Quick Marts 

By now you've probably heard about the national toilet paper shortage. Grocery stores, quick marts and dollar stores have already seen lines out the door for everything from hand sanitizer to frozen dinners. The demand in these shops is so high they've been hiring employees and setting quantity limits. 

App-Based Transportation

This is a tricky class due to the fluctuating economy. It's possible that the number of drivers will increase as other mainstream jobs are reduced. Americans will look to generate some quick income through apps like Uber and Lyft. We can provide Liability, Physical Damage and Medical Payments coverage for drivers looking to make quick money in a troubled economy. 


This class is dependent upon what is being manufactured. There are many businesses actively producing goods that are in high demand including masks, cleaning products and medical equipment. Consider which products are commonly manufactured in your area and begin advertising coverage.

Cannabis / Marijuana Operations

Seattle has lines out the door for cannabis products. With so much time at home, residents are taking advantage of new, less restrictive, cannabis laws in their state. Consider targeting new dispensaries, growing facilities, processing facilities and testing labs. 

Software & Technology Firms 

The world has learned the vital role technology can play in our every day life — including at the office. Startups and tech giants will be looking for ways to target the growing remote workforce. Companies that specialize in video meeting tools, medical software, online education and restaurant delivery will be looking to launch or expand their products.

Real Estate

Interest rates are at rock bottom and the Federal Reserve is hoping that by lowering interest rates more Americans will start their search for a new home. Commercial real estate may also see an upswing as commercial lots are purchased for a post-Coronavirus retail and business boom. Remind your clients about potential interest savings as you look to grow your property book.  

If you have any questions about whether your risk can be placed, give us a call at 1-800-548-4301 and we'll connect you with an Underwriter who can review what's on your desk. Need some assistance marketing products to your clients? Visit our resources library to learn about our free marketing services. 

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